Concept

EDC is known to push the boundaries of imagination and celebrates life, love, art and music, it is a “multi-sensory” experience like no other. Their existing branding and design is known for using a variety of bright, vibrant and saturated colors with gradients and opacity. 

The poster design refrences many of the recognizable branding through the use of pattern work, vibrant colors and gradients. The circular element is utilized to highlight the specific target location; Japan.