Event Branding
Poster Invite
Brochure
E-Newsletter Illustration
Overview
The mission of the ADA is to prevent and cure diabetes while educating and raising awareness. Project required the team to create a strategic campaign for ADA Kiss A Pig Gala.
*university project
Team Members
Sonia Kao
Michael Gentile
Concept
The main objective was to create a campaign that would not only be eye-catching but resonate with a wide range of audiences. We examined the elements of sentimentality, children drawings — prized by those that have children and adored by those that do not. This gave the Kiss A Pig foundation an opportunity to appeal to a wide audience. The strategy utilized child-like drawings to communicate a serious issue along with a play on word; A Pig (Big) Deal.
