Concept

Creating a new intergrated system that is a lot more playful and utilizes an energetic color palette to convey the philosophy of Pici. The colors are a modern twist of primary colors, representing the most simple and basics of design which at the same time speaks for Pici’s goal of using the simplest and most basic ingredient to create bold flavors. The organic shapes, forms and placements help to showcase the casual, playful yet authentic aspect of Pici.