Branding
Store Concept
Menu Design
Newsletter
Overview
Create and brand a restaurant concept inspired by a French artist.
*university project
Concept
L’Antidote is French for antidote – inspired by the artist’s name “Remed” which translates to remedy. Alby Guillaume (Remed) creates street art in the community which are simplistic yet bold, in hopes of allowing everyone to see and enjoy art. It reflected his understanding of art as he treated it as a form of healing. The restaurant concept is a fusion of art and food, a place where people are able to enjoy simple and comforting food in the community while bringing people together.
The branding utilizes a bright yet welcoming yellow palette to complement the mood that L’antidote wants to provide for consumers. The font of the logo is approachable yet personalized and all materials incorporate Remed’s art as he continues to hope that anyone can enjoy art.
STORE CONCEPT
The exterior store concept focuses on simplicity — utlizing the logo and color palette at the entrance. Remed’s street art is also seen right beside on a wall to further represent his philosophy of sharing art and allowing everyone to be able to experience it.
