Branding
Packaging
Print Materials
Overview
Updating the existing logo and creating a brand presence for a start-up dog food company through branding, packaging and other print/digital materials.
Concept
Puppy Gang is a company that creates gently cooked dog food that is frozen and delivered straight to your door. The logo is a playful illustration of the company owner’s dogs. The branding takes on a young, approachable and fun direction in comparison to market brands for kibbles.
